New businesses need to tell people about their existence and the services or products they provide.

Advertising need not be expensive and usual methods include :

• Business cards that state your name, address, telephone number, fax number and email address. It should also state the service or product you provide.
• Flyers (usually printed on A5 paper) provide more detail about your commodity.
• Advertising in local press can be useful, but can become expensive.
• Check your local radio stations for advertising rates.
• The Yellow Pages is a cheap and very effective advertising method.
• You may wish to develop your own website, which gives you access to a worldwide market.
• To use Google as an advertising tool, you would first have to create a website. Google has a system in place where you can pay per click. Refer to Google for more information.
• The best form of advertising is by word of mouth – if you do a good job quickly and at a competitive rate, word will get around and you should get more business.

SOURCES :

Cronje & Cronje
Business Partners